Wednesday, October 22, 2014

One of the BIGGEST Reasons I Love MAC

Greetings Friends!
I'm so sorry I haven't posted in a hot minute... I had sorority recruitment and the absolute only thing I wanted to do was sleep. All. Day. Long.

But I am back! And I am so excited to post again, because this is a topic that is so dear to me. 

Right off the bat, I know that this is a slightly longer article, and if you don't want to read it, that's totally fine. I'm going to summarize the key points so that if you are one of those lazy readers, you can get the jist of what I am so passionate about. 

-HIV/AIDS is a socially stigmatized epidemic that should not be taboo, but is.

-MAC Cosmetics has a line... the Viva Glam line... dedicated solely to the fundraising for those affected with HIV/AIDS everywhere in the world.

-Every penny from each sale of the Viva Glam lipstick or lipglass goes directly to the foundation

-I encourage everyone to think about purchasing something from this line, because not only are the products gorgeous and MAC quality, they are supporting so much more than your own beauty.

-For more information, click the link here MAC AIDS FUND!

As many of you know, I was recently hired by MAC cosmetics, which is honestly a dream come true for a makeup artist. In the first interview, they asked me, "Why MAC?" and I genuinely responded with "It's the best." 
Because it is. MAC is innovative, and ahead of it's time, and when I think about makeup as an art form, and not just a means of covering up ones face, I think of MAC. 

Aside from the fact that this company is a world renowned empire, the philanthropic services promoted by the brand made me love it even more. 

The one that I was drawn to the most was the Viva Glam Line. It is a lipstick and lipglass collection that is the face of the MAC AIDS Fund, established in 1994 to support men, women and children affected by the HIV/AIDS epidemic globally. It provides financial support to organizations "working with undeserved regions and populations." What I find so inspiring about it is that it addresses the link between poverty and HIV/AIDS, something we don't think about much. 

Since it's release, MAC has launched seven exclusive Viva Glam product lines, featuring celebrities like RuPaul, Elton John, Christina Aguilera, Missy Elliott, Dita Von Teese, Lady Gaga, Nicki Minaj, and most recently Rihanna, as well as many, many more amazing people that have allowed their famous names to be tied to something so important. 

To date, the MAC AIDS Fund has raised $315 million US dollars exclusively through the sale of MAC's Viva Glam Lipstick and Lipglass. 100% of the sales of each product go directly to the foundation.

I do know people who have been affected by, as well as infected with HIV/AIDS, and it is such a real, life changing circumstance that no one can be prepared for. If not treated with the right amount of love, respect, and compassion, it can be a catastrophic and damaging disease mentally, not only physically.

One of the things that I pride myself on is my ability to love on everyone. I truly believe that every person on this planet is equal, because you are an insanely lucky and blessed person just based on the fact that you can breathe. It absolutely breaks my heart when I see society stigmatize anything that cannot be controlled - the most recent being the ebola outbreak. Don't even get me started on that. If you are the type of person that can find humor in someone else's 50% chance of fatality, I want nothing to do with you.

AIDS is so important to me because it is often viewed in a negative light, in relation to filthiness, a lack of respect, and nasty sexual jokes, that of which I cannot stand to be around. The stigma and discrimination genuinely infuriates me.

What I found to be so incredibly inspiring about the MAC AIDS Fund is the sheer fact that a globally successful company would tie itself to such a taboo subject, because they are above the stigma and discrimination, because they are able to acknowledge the truth about the heartbreaking disease. What's more than the simple success of the brand is the fact that this is a makeup line... this is a company dedicated to art, beauty, and individuality, all of which are not generally in line with what people think about HIV/AIDS.

MAC is amazing to me because they have taken a step forward, and with their success in the beauty world, associated themselves with a topic that most people sweep under the rug. They have tied their empire to that of the needy, the people that require our love and attention and support and who most often do not receive it.

It is such an honor to be a part of a company like this. I am sorry if I rambled, but I am so incredibly passionate about the equality of people and fight against discrimination.

A little about how the foundation actually works will be linked here: HOW IT WORKS!
And I really recommend checking it out.